Why invest in website maintenance services?

Companies often delay their investment in website maintenance services. Your website, however, can have a tremendous impact on your business, even if you operate online. That’s why site maintenance is so valuable (and critical) for companies across industries.

Three of the most compelling reasons to use website maintenance plans include:

1. USABILITY

It’s not uncommon for businesses to underestimate the influence of their website’s usability. Did you know, for example, that almost 90 percent of users shop with a competitor after visiting a site with a poor user experience (UX)?

With routine maintenance, you can make sure your website offers the best UX possible. A regular check-in can also uncover opportunities to improve your UX, which is common for aging sites. Even if you must invest in a redesign of website elements, UX offers an impressive return on investment (ROI).

The average return for UX, for example, is RM100 for every RM1 invested.

That kind of return is immense and can have a powerful impact on your company. If you’re an ecommerce store, for example, UX improvements can make purchasing from your business easy, which can lead to more orders and revenue.

2. SECURITY

Whether you’re a corporate organisation or an e-commerce business or brick-and-mortar store, it’s essential for your company to keep your website secure. If someone gains access to your site, they can cause tremendous damage to your brand and business, whether by stealing customer data or posting offensive content to your site.

When you invest in website maintenance services, you take a proactive approach to protecting your company and your clients. Plus, you decrease the risk of a cyber attack, which can result in more than stolen data but also lawsuits.

If you’re part of the retail, technology, or government sectors, it’s even more critical to invest in website maintenance. That’s because 95 percent of breached records come from these industries, as they each have a reputation for handling sensitive information.

Even if you operate outside these markets, website security is still essential.

3. FUNCTIONALITY

The functionality of your website coordinates with your site’s usability. If a functional feature of your website, like a navigation bar link, becomes broken, it decreases the usability of your website drastically. That’s why some businesses invest in after-hours website maintenance services.

Even if you opt for monthly or hourly website maintenance plans, you can improve the functionality of your website. If a website feature becomes broken, for example, you can minimize your website’s downtime too, limiting its impact on the user experience.

With routine site maintenance, you can also spot functionality issues missed previously.

For example, maybe your website features a product quiz to help users narrow their choices, but you rarely check on it. A round of site maintenance, however, uncovers and fixes the issue, allowing users to receive product recommendations once again. This scenario has a direct impact on your bottom line.

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